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GAS & C-STORE SERVICES
 ValueCentric Marketing
Group, Inc. (VCMG) is a leading provider of targeted loyalty and
rewards (L&R) programs that offer sponsors unprecedented
effectiveness in acquiring and retaining customers by creating a
paradigm shift of L&R program costs from card issuers to merchants
and by leveraging enabling technology.
VCMG provides gas and convenience stores loyalty and rewards
programs that build loyal and profitable customers. VCMG recognizes
that gas and C-stores can not compete on gas alone, but must get
customers to become loyal to the C-store to drive increasing
profits. In order to run a profitable gas and convenience store
customer satisfaction must be a continual process, and that is why
VCMG has created a solution that recognizes and provides meaningful
rewards to customers. Measurement and analysis of the loyalty
program reveals customers purchase behavior, which creates the
opportunity to market to customers specific needs.
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