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Merchant
Coalition Partnerships
Merchant Coalitions allow
non-competing businesses to leverage customer traffic to benefit the
businesses within the coalition and to add value collectively to
each customer.
Within a coalition partnership, customers can ‘Earn’ or ‘Burn’ (or
both) points from one merchant to another. The popularity of
merchant coalitions is gaining momentum today as many companies
realize they are stronger as a part of a larger merchant group.
Coalition programs extend the value of each company’s customer
program across the community, promoting a powerful reason why each
customer should return again and again to those businesses that are
a part of the larger partnership.
VCMG has years of experience in building, maintaining, and growing
coalition partnerships on the local, regional, and national level. |